On July 2nd 2018 we will be switching the reference currency in our online shop from USD to EUR* and all prices will appear tax-inclusive. For instance, what is currently “129$ + applicable taxes” will simply appear as “129€”. This is the total price for everyone, whether tax is included or not.
The vast majority of our customers needs to pay VAT or GST anyway. For most of you around the world, our stuff will get slightly cheaper (we reckon 5% on average). For others it will become slightly more expensive (5-15%, depending on how much or how little VAT you paid before). Check out our Newsletter Special to help with the transition.
(* When Urs started the shop back in 2002, the Euro was so new that he decided to quote prices in USD. Today it makes more sense for a European company to choose the Euro, including VAT, as new legislation urges us to do that. We could have devised a technical solution, but that wouldn’t have been easy. Besides, we would rather spend the time developing plug-ins!)